Allison Bliss interviews Jerry Franklin about how to produce a podcast for business, the educational and promotional benefits of podcasting, optimal show length, growing listenership, and resources for producing podcasts.

What is podcasting?
Podcasting, as described by Cisco, is the online publishing of files in a way that allows for the subscription-like syndication and distribution of audio content as it becomes available. Podcasting can be thought of as an audio magazine subscription, in that a subscriber receives audio programs without having to manually go out and get them, and can listen to them at their discretion.

To listen now, click the POD button next to the podcast title.

To download this podcast to your computer and listen to later:

1. Right click the POD button next to the podcast title select "Save target as" (if you're using Internet Explorer) or "Save link as" (if you use Firefox).
2. Choose where you want to store this audio file on your hard drive
3. Double click the file. It will open and play automatically.

To subscribe to the podcast:
You’ll need special free software on your computer to subscribe to this podcast. This software will check to see when we've posted new audio content. Whenever we post a new podcast on our website, this software will automatically download and synchronize files to play on your computer or your portable audio player. Examples of this software include: iPodder, FeedDemon, iTunes or any number of alternatives available on the Web.

Subscribing to our podcast
Once you’ve downloaded and installed your podcasting software, you need to add our podcast “feed�. While exacts steps vary depending on your podcast software, these are the basic steps:

1. Right click "Subscribe to podcast" and select "Copy shortcut" or "Copy link location"
2. In your podcast software select "Add a new feed"
3. Paste the podcast feed and click "Save"

This default podcast has been automatically generated by the libsyn system. Feel free to delete it at any time. Welcome to Liberated Syndication, and happy casting